The new year is coming in hot ya'll, and we're doubling down on the depth of our mission: helping ambitious entrepreneurs build brands that are not just beautiful but deeply rooted in strategy and purpose.

Why We’re Committed to Building Foundations, Not Just Designs

I got news for ya sis – your brand ain't your logo.

That’s why this year, we’re shouting this truth from the rooftops.

From Marketing Agency to Branding Agency: The Shift That Changed Everything

When This Way to Fabulous first launched, our focus was wide. (A little too wide if I'm being totally honest. Hindsight is 20/20, right?) I loved the idea of developing a one stop shop that put the “one stop shop” stigma to shame. I loved being able to help clients with a wide variety of problems. I loved crafting campaigns and creating buzzworthy designs. But something always felt… off.

The hard learned truth: A lot of the businesses asking for our help, were incredibly disconnected from what their actual problems were.

Common requests included:

• “I need your help getting to 10K followers on insta”
• “I need new photos to help my emails convert”
• “I need a new website, mine doesn't look pretty”

We’d ask questions like:

• “What’s your mission?”
• “Who’s your ideal client?”
• “What problem are you solving?”

…and we’d get blank stares. Some logos were great, some websites were functional, but they had one major common denominator – their brands were heavily lacking clarity.

Marketing without a strong brand foundation was like building a house on sand—it might look great for a while, but that shit is eventually going to sink.

This realization hit home for me personally. When I launched my first business, I didn’t fully understand the importance of a cohesive brand either. I learned the hard way that building without clarity leads to burnout, lost opportunities, and a constant feeling of chasing success instead of attracting it.

So, one day I said enough is enough, and I took a sip of my own medicine. I got really freaking clear on what I wanted, and who I wanted it from. I embarked on the journey of transition from a marketing agency to a branding agency, to really focus on what truly matters: helping entrepreneurs establish a brand foundation that sets them up for long-term success. No get-rich-quick schemes. No instant success. No one solution fits all.

What “Branding” Really Means (and What It Doesn’t)

Branding is one of those buzzwords that gets thrown around a lot these days. But let’s clear something up:

Branding is NOT:

• A logo or a color palette or a font choice.
• A one-time project you check off your to-do list.
• A cute + trendy website template.

Branding IS:

• Knowing who you are as a business and who you serve.
• Aligning every touchpoint—visuals, messaging, and experiences—with your mission and values.
• Creating an emotional connection with your audience that builds trust and loyalty.

Simply put: Branding is the entire foundation of your business. Without it, even the most creative marketing will eventually fall flat.

What to Expect from Us in 2025

This year, we’re committed to:

• Doing the Deep Work: We're talking the sometimes painful and not-so-sexy part of the biz. Our Brand Discovery Experience is for those ready to get serious about their brand. This is a done-with-you approach that includes both self-work and personalized coaching and actionable steps to help you move forward.
  
• Group Coaching: We’ve got plans to host a handful of virtual workshops and challenges to help both push and support you in gaining clarity on your brand’s foundation. Think of it as a deep dive into your business’s purpose, goals, and values alongside an intimate group of like-minded entrepreneurs (who could just end up becoming new biz besties…)
  
• Educational Content: From free resources like our Five Steps to Brand Clarity lead magnet to an array of foundational, in-depth blog posts and podcast episodes, we’re showing up to demystify the branding process for you.
  
• Strategic Visual Content: It's no secret that you gotta show up in your business, your brand and your marketing. Our signature Brand Photography and Brand Video Services are curated and approached as a strategist, not just a crazy hyper lady with a camera.

How to Work With Us in 2025

Ready to get real and actually transform your business? Here’s how we can help:

• Our Signature Brand Discovery Experience
  
  • Do the deep work.
    It's hard, and a bit grueling…but trust me when I tell you – this is where the magic truly stems from. We’ll uncover the who, what, when, where, and why of your business which will set a super strong foundation for everything else.
    
  • Develop the Visual Identity
    Once we've built your Brand Compass, we’ll create a cohesive visual brand identity that aligns with your goals, speaks to your ideal audience, and sets you apart from the competition.
    
• Level-Up Your Visual Presence
  We're mega excited to be opening more dates and opportunities this year for Brand Photos as well as Brand Videos. The importance of this piece of your brand (when done correctly) is truly indescribable and provides endless value to your brand. While we know this is a more localized offering, we're opening 3 spots to travel! Maybe its just you, or maybe you have a handful of friends interested in booking an adorable AirBNB for a day – you let me know, and I'm in like Flinn!
  
• Develop a Standout Website
  Your website is the face of your business and is most often your first impression. Once you've completed the Brand Discovery Experience (or have proven that you have already built strong foundations) we’ll work together to ensure that your home on the web isn't not just visually stunning but also strategically designed to convert visitors into clients.
  
• Bring It All Together with a Creative Marketing Strategy
  Once your foundation is rock solid, and your website is up and running, then (and only then) we can talk about how to amplify your brand with strategic, results-driven marketing strategies.

A Personal Note on This Journey

As a serial creative entrepreneur, I’ve lived through the chaos of building without clarity. I’ve faced setbacks, lost opportunities, and even had to start over after successfully growing a six-figure business. Those experiences shaped who I am today and inspired my commitment to helping you avoid those same pitfalls.

This year, my promise to you is simple:
We’ll keep reminding you that your brand is not your logo. We’ll give you the tools, resources, and support you need to build a brand that feels authentic, aligned, and unstoppable.

Because when your brand is built on a strong foundation, the possibilities are endless.

Let’s Build Something Fabulous Together

Are you ready to stop chasing trends and start building a brand that lasts? Let’s make it happen.

Click here to schedule your Brand Discovery Session