this way to fabulous, inc

Your photographer, designer and mega HYPE GIRL, here to help you take your brand to the next level.

               to your creative genius.

Say hello

I've spent more than 10 years building numerous creative brands from the ground up, and I'm incredibly passionate about using my own experiences of wins and losses to pay it forward to women growing their dreams today.

After 4 years of playing collegiate volleyball and earning my bachelors degree in Graphic Design, I left Connecticut confident that I never wanted to work in a firm setting. I followed that dream and started my very first company less than a year after graduation. After booking more than 90 clients my first year, my serial entrepreneurship life began.

I'm a millennial business owner, boy mom, and creative genius helping women bring their business dreams to life with kick ass photography, design + marketing strategy.

A self-proclaimed "Visual Content Strategist" because truly, I can help you handle so many aspects of your business content.

Hi, I'm Jessi!

you always wished for.

Dream Team

Together, we can be the

They say it takes a village, and boy does it. Business is no different. Building a dream team takes time, patience and trusted people in your corner.

Are you ready to ditch fear and start makin' moves?

A passion for helping others. But you also feel stuck in how to bring that dream to life.

You have a vision.

so when i ask if you have a napkin with chicken scratch on it, i'm 100% serious.

I know we've all heard the term "no dumb questions here" but in all honesty, that doesn't always ease the anxiety of asking a "dumb" question. Am I alone here?

I prefer to create a co-working atmosphere, where we are more like business partners discussing and dreaming about what could be. We lay it all out there. Bounce ideas back and forth. We problem solve the obstacles we can predict and work together on a solution.

I thrive in a messy, brain-dump type atmosphere. Many will tell you I'm kind of the queen of "clean up" when it comes to bringing an idea to life.

I'm here to guide you to a place in business where fears are conquered and creativity runs free. 

Great news, Boss Babe...

We all need a little help...
but most of us are too damn afraid to ask.

You'll hear a lot about my thoughts on failure on my Podcast: Redefining Fabulous. I truly believe that we can not succeed without first experiencing failure.

So let's fail together and then pick each other back up. Because getting back up is all that matters.

It's up to YOU.

If you never fail, you'll never learn.

Doubt kills more dreams than failure ever will.

Community over competition. Always.

Success is a journey not a destination

Mindset is a powerful tool, and probably the most used yet undervalued in my opinion. Here are some quotes I've come to live by.

My passion (and biz) is backed by hard work, faith and a lot of failure.

It's not just heart-shaped confetti and creativity that excites me.

my business values

my mini-me, Jax

Who has my heart, forever


a killer sunset

What makes me smile 


my favorite things


Can't stop buying...


My favorite color

hot pink


check out a new brewery

Weekend plans


What's likely in my glass...


cheap wine

When it comes to custom gear, Jess brings that HEAT! She helps elevate your designs and delivers high quality products. From small accessories to full clothing fits we are always beyond satisfied with our orders. Her talent has help our business grow and our brand now ships all over the US.

Jessi makes you level up! From your brand, business, and ideas Jessi brings out your A game. She is creative, hard working, and really understands her clients. Our photo shoots are well thought out, planned and executed better then I could ever imagine! She is a business owners secret weapon, I couldn’t imagine not having her on our team. 

powherhouse fitness studio


photography | merchandise



What started as a meeting to get to know her and see if we were a good fit ended three hours later after great conversation and feeling so inspired. We completely hit it off and it felt like she just got me and understood what I needed in my business. I hired her that day and haven't looked back. She completely rebranded my business and designed my website for me. When I received my final branding I literally cried because it captures me and my business so perfectly. I will continue to work with her in 2022 and can't wait to see what magic we can create together! 

Jessi is honestly the best decision I made for my business this year. She is an incredible entrepreneur with so much business knowledge that she has added so much value to my business. I can't begin to thank her for giving me some time back with my family!

stefanie o'donnell photography


branding | website | marketing

Jessi designed my logo, orchestrated a photo shoot for website and social media content, and then built me the most powerful and beautiful website I’ve ever seen. I honestly cannot say enough good things about her - to all of the small business owners out there, let Jessi do it right, she’s worth her weight in pure gold.

Jessi is nothing short of magic. She is able to take - all of my abstract business ideas, scribbled notes, late emails and early text messages- and transform them into everything that I ever wanted to market my business.

liwmi fitness


branding | website | marketing

I hired her for a set amount of work hours, and she was great at keeping track of her hours. From initial intake questionnaire, strategy face time sessions, crash course in Canva, vision boards, and multiple rounds of editing to evoke my brand identity, Jessi was always patient and supportive. She always reassured me that this is all part of the process in bringing my vision to life. I highly recommend Jessi and her suite of branding services. You can rest assured that she will be just as passionate and invested in your creative projects as you are! Jessi is incredibly talented, personable, and able to execute any creative project! 

I hired Jessi to help create my brand identity, and my business logo. Throughout the duration of our work together, she was always so encouraging and positive, her energy is contagious and exactly what you need to help jump start a creative project!

Aesthetic Ai


branding | marketing

I love love love Jessi and This Way To Fabulous. Personally, her magnetic attitude is contagious and she will instantly become your friend. I highly recommend Jessi!

From my professional experiences, she’s a true thought partner, a visionary, and is just oh so fabulous (no pun intended). 

shelter inc


branding photography

client raves

Plus, join me for free monthly pep-talks and business development trainings!

An intimate place where fellow Women Entrepreneurs can hang out to connect, educate and collaborate with one another.

of Facebook


an exclusive community for bad-ass female business owners

trusted by and growing with:


trusted by and growing with:


welcome to 

chicagoland based, serving entrepreneurs worldwide.

full-service creative BRANDING agency for small to medium sized businesses looking for brand clarity, strategy + execution