I’ve known Michelle Hamlin, founder of Handled by Hamlin Events, since high school. As soon as she stepped into her branding session at my Hoffman Estates studio this spring, I knew this shoot had to capture her dynamic personality and bold vision as she takes big steps forward in her business. 

Michelle’s goal was clear: to launch her business to new heights with standout visuals that reflected her vibrant, inviting, and professionally fun event planning company. By combining bright colors, playful energy, and personalized props, we created a series of photos that truly brought her brand to life. These are photos she can easily incorporate on her website, in her social media, and beyond!

Capturing Michelle’s Bold and Bright Personality

Michelle isn’t just an event planner—she’s a seasoned pro who knows how to handle chaos with grace and style. She’s also one of the most enthusiastic people you’ll ever meet. Her company, Handled by Hamlin Events, specializes in helping spontaneous and carefree couples plan magical, stress-free weddings.

Having known Michelle for years, I can attest to her loud, funny, and magnetic personality, which made this session super lively and fun. She’s pivoting into this new chapter with the same energy and tenacity that make her a joy to work with, and her Chicago-area branding session was all about showcasing the positive energy she brings to her clients.

Branding Photos Full of Color & Special Touches

Michelle wanted images that felt professional, playful, and uniquely hers. The session’s color palette was inspired by her brand’s bright, vibrant style, tying in elements of her website and social media aesthetic. From champagne bottles and floral arrangements to bridal magazines, mood boards, and notebooks, every detail in the shoot was designed to communicate her expertise and personality.

My Hoffman Estates studio in the Chicago area offered the perfect balance of versatility and elegance, with wainscot walls and open space that allowed us to bring her vision to life. We blasted music, danced around the studio, and leaned fully into her quirky, energetic side. Her wardrobe was equally as bold, featuring vibrant colors and fun textures (hello sparkly sneakers and bedazzled jean jacket!) that popped against every backdrop. She used several outfits to show many different sides of her and her business. From playful poses to polished headshots, we covered everything she needed to build a strong, cohesive brand presence.

Chicago Branding Photography for Vibrant Entrepreneurs

This wasn’t just a photoshoot—it was a celebration of Michelle’s leap into a new chapter of her career. My editing style of bright, crisp, and vibrant visuals amplified what we saw in person, creating a gallery that perfectly embodies her brand. These photos are more than just content; they’re the cornerstone of her website, social media, and marketing as she launches her business into the next phase.

“I cannot even explain how above and beyond Jessi went for my branding photoshoot. She brought her A-game and made me feel so comfortable. I am so happy and proud of how the vision came to life with Jessi. If you’re questioning it just STOP and hire her now.” —Michelle Hamlin, Handled by Hamlin Events

Michelle’s branding session was the perfect combination of bold, vibrant, and fun—just like her. Whether you’re launching a new business or refreshing your brand, a personalized photoshoot can be the key to standing out. Let’s create visuals that amplify your personality and make your brand shine. 

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