Welcome to BloxFam Breakthroughs—the unfiltered behind-the-scenes series where I sit down with fellow entrepreneurs from The Blox and talk about the mindset shifts, brand clarity, and (sometimes awkward) camera moments that changed everything.

In this kickoff episode, I’m joined by Kayla Pearlstein, founder of Goldenbird Marketing, to unpack what really went down during our time on The Blox Season 17—beyond the pitch decks and production lights. We get real about how this experience transformed the way we run our businesses, the importance of progress over perfection, and what it actually feels like to pitch while sweating under pressure (spoiler: it’s not cute, but it is clarifying).

Kayla shares how she went from feeling unsure about her business direction to walking away with a clear strategy for serving small business owners on tight budgets—without sacrificing results. And honestly? Same. This wasn’t just business growth—it was personal transformation with receipts.

What You’ll Hear in This Episode:

• How The Blox gave us the business therapy we didn’t know we needed
• What it’s like pitching new ideas with zero prep time (and 4 cameras in your face)
• Why small business marketing should start with testing, not perfection
• The “oh crap” moment that forced us to define our brand messaging on the fly
• Why building a community of like-minded entrepreneurs matters more than ever
• Kayla’s real-talk tips for competing against giants like Amazon—without burning out
• And yes… guilty pleasure TV and our coffee orders made the cut ☕📺

💛 Follow Kayla: @goldenbirdmarketing

🛠 Explore her offers: goldenbirdmarketing.com

Want to watch more breakthroughs? 👉 See the full list of episodes here.

Want to chat about your BloxFam Breakthrough? Apply Here!