If you’re not using branding videos in your business yet, #realtalk what the hell are you waiting for? These days, video content isn’t a luxury—it’s a necessity. But not just any video will do. Bold business owners like you need video content that does more than look pretty. You need videos that sell, connect, educate, and tell your damn story. Whether you’re building authority, launching an offer, or trying to stop the scroll—we’ve got a branding video solution for it. 

Not all videos are created equal. That’s why we don’t do cookie-cutter content around here. At This Way to Fabulous, we specialize in strategic, scroll-stopping branding videos that do exactly that—no fluff, just fire.

Keep reading to learn about the eight types of brand videos that every business should try using, from B-roll and brand stories to marketing videos and more.

1. “Brand Story” Videos

Your Brand’s Heart and Soul in Motion

If you’ve ever struggled to explain what you do or why it matters—this one’s for you. Brand story videos are the “why” videos—the ones that give your audience chills and make them say, “Damn, I get it now.” A brand story video tells the origin, mission, and soul behind your business using cinematic visuals, music, and voiceovers.

These must-have videos are perfect for your Home or About page, sales decks, or discovery call follow-ups. Their main purpose is to build trust, stir emotion, and turn browsers into believers. Brand story videos like these aren’t just “nice to have” anymore—they’re standout brand non-negotiables.

Watch the video below to see how this brand story draws you into Arciera Home Care‘s mission ⤵️

2. Social Media “Reel” Videos

Scroll-Stoppers That Build Buzz

Social media reels are a short-form hype machine videos. These 15-90-second clips are trend-driven, hook-focused, and made to get you SEEN. We’re talking high-energy reels, snappy behind-the-scenes moments, and bite-sized education or tips that build brand visibility and spark engagement. Social Media Reels are perfect for social media marketing, launches, or even teasers. This 9:16 (vertical) format is best used for Instagram/Facebook Stories and YouTube Shorts.

We use fast edits, bold visuals, and your badass brand vibe to keep people watching, sharing, and talking (check out some examples here). Want familiarity? This is how you build it.

This social media marketing reel for a custom home builder is a fast-paced and hookworthy behind the scenes look at their latest build! ⤵️

3. “Promo” Videos

Direct, Strategic & Ready to Convert

You’ve got something to sell? Let’s shout it from the damn rooftops. Promo videos are the trailers for your offers—they’re built to create FOMO, drive clicks, and get your audience to take action.

Think of promo videos as your elevator pitch, but make it sexy.  We’re talking big launches, juicy offers, and “OMG I need this now” energy. Perfect for sales pages, email blasts, or countdown sequences, we make your promo videos punchy, persuasive, and totally on-brand.

Doesn't this promo video make you want to sign up pronto? ⤵️

4. “Event Recap” Videos

Hype and Highlight in One

Want to sell out your next event or workshop? Start with an epic highlight reel from the last one! These fast-paced, music-driven edits show off the energy, faces, and fun of your live or virtual event. Use these videos post-event to nurture leads, impress sponsors, and build anticipation (and FOMO!) for your next launch. Event recap videos scream, “Look what you missed—don’t miss it again.”

This event recap video captures every fun & memorable detail and provides the biz with an engaging visual asset to sell her next event! ⤵️

5. “Educational” Videos

Build Authority While You Sleep

You know all those questions you keep getting in your DMs? Let’s answer them in video form! Educational videos are your business’s FAQ page on steroids. We use these to break down processes, demonstrate services, and answer client questions before they even get the chance to ask.

Educational videos reduce friction and build trust by giving your audience clarity. They’re perfect for your website, onboarding process, and even repurposing into lead magnets or blogs. Bonus? They’re killer for SEO (hello, Youtube engagement!) and make your brand feel hella professional.

Here is an educational video introducing a masterclass and it gives instant credibility! ⤵️

6. Website “Hero” Videos

Visual First Impressions That Stick

Your website deserves more than a static image. A hero video (a.k.a the video banner at the very top of your homepage) is the moving first impression that draws people in and keeps them scrolling.

These videos create unforgettable vibes instantly—no words needed. Whether it’s footage of you in action or B-Roll magic, we make your website hero video look clean, powerful, and so you.

We collaborated with Hannah Schweiss at Studio Chicago for our sexy hero video! ⤵️

7. “B-Roll” Video

The Secret Sauce to Every Great Edit

B-roll video isn’t just filler—it’s the magic that brings your brand to life. Think hands typing, clients laughing, products in use, and detail close-ups—all without needing dialogue. We use B-roll video to add movement, context, and emotion to every other type of branding video (plus it’s perfect for social content).

This silent, seamless footage layers into other video types to make your videos feel polished, cinematic, and totally pro. It’s the difference between DIY and “Damn, who shot this?”

Check out how we used some B-roll footage (ALWAYS say “yes” to balloons!) as an IG reel background ⤵️

8. GIFs & “Loops”

Branding Videography for Bold Businesses

Branding videography is one of the smartest investments you can make for marketing your business right now—and now you know why. Whether your goal is more visibility, increased conversions, or building authentic connection, we create the exact video content your brand needs. Let’s build your story together. Book your branding video shoot with This Way to Fabulous today.