Welcome to BloxFam Breakthroughs—the unfiltered behind-the-scenes series where I sit down with fellow entrepreneurs from The Blox and talk about the mindset shifts, brand clarity, and (sometimes awkward) camera moments that changed everything.

Let’s be honest—starting a business is hard enough. Starting one rooted in something as personal and vulnerable as eating disorder recovery? That takes guts. And in this episode of BloxFam Breakthroughs, I sat down with the amazing Sam, founder of Safe Sams, to talk about the raw reality of launching a mission-driven brand while navigating healing, visibility, and the occasional “WTF am I doing?” spiral.

Sam’s original idea? Snack bars to support eating disorder recovery. But like many of us, she pivoted—and launched a lip care line instead, one that still pours into the same mission but made more sense for where she was (and who she was serving). And I freaking love that for her.

We also got into the mental whiplash that The Blocks puts you through—especially if you’re not the “rah rah pitch bro” type. From the pressure of investor pods to the very real crash when you go home and try to integrate everything you just learned, Sam kept it 💯 the whole time.

What You’ll Hear in This Episode:

• Why pivoting is a strength, not a failure—and how Sam turned a shift into a win
• The power of being surrounded by people who are further along (even if it feels intimidating)
• How creating a brand playbook brought clarity to her messaging and content
• The messy, beautiful intersection of social media, entrepreneurship, and mental health
• Why it’s okay to take imperfect action—done is always better than “waiting for the right moment”
• Plus: Sam’s podcast Let’s Talk and why storytelling is healing for everyone

Follow Sam: @safesams_

Learn more + shop the mission: safesams.com

Want to watch more breakthroughs? 👉 See the full list of episodes here.

Want to chat about your BloxFam Breakthrough? Apply Here!