Welcome to BloxFam Breakthroughs—the unfiltered behind-the-scenes series where I sit down with fellow entrepreneurs from The Blox and talk about the mindset shifts, brand clarity, and (sometimes awkward) camera moments that changed everything.

Let’s be real—when you think of the auto industry, “warm and welcoming” probably isn’t the first thing that comes to mind. But Iman Ikeda-Bibi is flipping that script. In this episode of BloxFam Breakthroughs, I sat down with Iman, co-founder of Gear Up Tires, to talk about how she’s bringing humanity, heart, and a whole lot of hustle to a traditionally male-dominated space.

Iman and her husband Daniel launched Gear Up Tires in 2021 in Huntington Beach, CA, with a mission to challenge industry norms and create a space where customers feel valued and understood. With Iman leading marketing and branding, and Daniel bringing over 15 years of mechanical expertise, they’ve built a business that’s as much about people as it is about cars.

We also dove into Iman’s experience on The Blox—the entrepreneurial bootcamp that tests your limits and then some. From the intense casting process to the pressure-cooker challenges, Iman shared how the experience pushed her out of her comfort zone and into a new level of growth.

What You’ll Hear in This Episode:

• How Iman and Daniel built Gear Up Tires from the ground up, focusing on customer experience
• The challenges of breaking into a male-dominated industry and making space for women
• How a building fire challenged right before filming shifted her perspective
• Iman’s journey through The Blox and the personal breakthroughs that came with it
• The importance of community, mentorship, and leaning into discomfort for growth
• Practical advice for entrepreneurs feeling stuck or overwhelmed

Follow Gear Up Tires: @gearuptires
Learn more: gearuptires.com

Want to watch more breakthroughs? 👉 See the full list of episodes here.

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