June 1, 2020
Meet Jessi Cabanin - founder, creator, educator—obsessed with taking action and helping others see things differently. She doesn’t just talk about change—she lives it. She’s built her reputation on making things happen, and she’s here to help you do the same.
Welcome to BloxFam Breakthroughs—the unfiltered behind-the-scenes series where I sit down with fellow entrepreneurs from The Blox and talk about the mindset shifts, brand clarity, and (sometimes awkward) camera moments that changed everything.
Let’s be real—when you think of the auto industry, “warm and welcoming” probably isn’t the first thing that comes to mind. But Iman Ikeda-Bibi is flipping that script. In this episode of BloxFam Breakthroughs, I sat down with Iman, co-founder of Gear Up Tires, to talk about how she’s bringing humanity, heart, and a whole lot of hustle to a traditionally male-dominated space.
Iman and her husband Daniel launched Gear Up Tires in 2021 in Huntington Beach, CA, with a mission to challenge industry norms and create a space where customers feel valued and understood. With Iman leading marketing and branding, and Daniel bringing over 15 years of mechanical expertise, they’ve built a business that’s as much about people as it is about cars.
We also dove into Iman’s experience on The Blox—the entrepreneurial bootcamp that tests your limits and then some. From the intense casting process to the pressure-cooker challenges, Iman shared how the experience pushed her out of her comfort zone and into a new level of growth.
What You’ll Hear in This Episode:
Follow Gear Up Tires: @gearuptires
Learn more: gearuptires.com
No one is you, and THAT is your superpower. Let's makeover your marketing strategy and grow your business, together.
Your photographer, designer and mega hype girl, here to help you take your brand to the next level. You don't need 20 different people to help you do all the things. You just need a multi-facet, client-focused creative like me!