Your brand isn’t just a logo—it’s the entire damn vibe. And when it comes to a brand photoshoot, every detail should reflect who you are and how you show up. Your photoshoot location, your outfit, your props—they all send a visual message before you even open your mouth. That’s why I don’t believe in cookie-cutter brand photography sessions! 

If you're not sure where to start, no shame in that game—grab my free guide to brand clarity so you can figure out your vibe before you step in front of the camera.

Whether you're a fitness coach or a real estate badass, your brand personality should shape every detail of your shoot. So, if you’ve been stuck googling “photoshoot props” or “business photoshoot outfit ideas,” buckle up—I’m giving you the full rundown.

Fitness Pros & Personal Trainers 

Brand Photoshoot Vibe: Energy & Movement

Fitness pros and personal trainers: your brand is powerful, driven, and unapologetically energetic. You motivate, inspire, and move people—literally. So what does that vibe look like for your branding photoshoot?

Photoshoot Location Ideas

• Gym or fitness studio
• Photography studio filled with mirrors & natural light (check out one of my favs—The Studio Chicago)
• Outdoor park with stairs or workout zones

Photoshoot Clothing Ideas

• Coordinated athleisure sets
• Crop tops or performance tanks
• Clean, high-performance sneakers that align with your brand palette

Photoshoot Props

• Dumbbells, kettlebells, resistance bands (bonus points if they’re in your brand colors!)
• Smartwatch, water bottle, towel—anything you use in your daily work!
• Branded gear like yoga mats, hats, and company swag with your logo

Featured brands: PowHerhouse Fitness, Silver Heart Pilates, SPENGA Bloomingdale

Authors & Writers

Brand Photoshoot Vibe: Creative & Grounded

As an author, you’re thoughtful, curious, and wildly imaginative. Your brand has heart, depth, and maybe a bit of mystery. How do you translate that feeling into your branding photos?

Photoshoot Location Ideas

• Cozy coffee shop or library
• Book-filled home office or vintage writing desk
• Couch setup with layered textiles—think reading nook!

Photoshoot Clothing Ideas

• Casual-chic layers (think blazers, cardigans)
• Cozy earthy-toned sweater with jeans
• Elevated loungewear 

Photoshoot Props

• Stack of books (bonus if they’re YOUR published works!)
• Laptop, handwritten notes, glasses & coffee mug
• Blank-covered book—this is so you can photoshop in your future covers!

Featured author: Kate Mathos 

Home Care Providers 

Brand Photoshoot Vibe: Compassionate & Professional

As a home care provider, you’re here to support and serve your clients. Your brand is warm, trustworthy, and most importantly—it feels like home. What might that look like in your branding photoshoot?

Photoshoot Location Ideas

• Clean, bright living room or caregiving space
• Welcoming front porch or other “homey” settings
• Cozy coworking space or photography studio

Photoshoot Clothing Ideas

• Business casual tops: blouses, polos, soft cardigans
• Muted tones from your brand palette like sage, sky blue, or blush
• Closed-toe flats or low-profile sneakers

Photoshoot Props

• Real-life caregiving moments in action (with permission, of course)
• Clipboards with branded documents or wellness charts
• Sofas, pillows, and cozy blankets
• Framed certifications or smiling staff headshots

Featured brands: Reel Home Care Consulting, Arciera Home Care, Golden Heart Senior Care, Assisting Hands Home Care, Crescent Home Care

Hair & Makeup Artists 

Brand Photoshoot Vibe: Trendy & Bold 

Your beauty brand is polished, creative, trendy, and totally badass, so reflect that in your brand photos! But remember, no two HMUAs are the same, so your shoot should reflect your style and branding. Here are some ideas for your next brand photoshoot:

Photoshoot Location Ideas

• Your salon space or home work area with mirrors & makeup chair
• Styled set for a model glam session
• Behind-the-scenes location shoot with a real client 

Photoshoot Clothing Ideas

• All black or trendy neutrals
• Oversized blazer & biker shorts (if your vibe is edgy like that!)
• On-brand accessories with your signature makeup look

Photoshoot Props

• Brushes, makeup palettes, ring light, curling iron & fav product bottles
• Branded makeup bag, hair cape, or other tools
• Client model for action shots!

Featured brands: Tamara Makeup & Hair Artistry, Jenine Grimaudo, Hola Lashes

Wedding & Event Planners

Brand Photoshoot Vibe: Confident & Detail-Oriented

Wedding and event planners: you orchestrate beauty from chaos. YOU are your brand—personable, calm, elevated, high-touch, and always confident in your ability to master the details. How can you translate that vibe into your branding photos?

Photoshoot Location Ideas

• Elegant event venue or styled reception setup
• Showroom with linens, florals, or décor samples
• Modern restaurant or minimalistic rental space with natural light

Photoshoot Clothing Ideas

• Chic jumpsuit or flowy midi dress
• Neutral-toned blazer and trousers combo
• Stylish but functional pieces—think about something you’d actually wear on an event day!

Photoshoot Props

• Vibrant floral swatches, color palette deck, or wedding mood board
• Champagne flute, disco ball, or other celebratory or romantic touch
• Wedding binder, iPad, or walkie-talkie for a realistic event-day look!

Featured brands: Handled by Hamlin Events, Akire Productions

Real Estate Agents 

Brand Photoshoot Vibe: Polished & Personable

In the real estate world, you need to be strategic, polished, and driven. But you also know how to make people feel right at home with your warm personality. Your brand is a mix of hustle and heart—let’s show that in your photoshoot!

Photoshoot Location Ideas

• Luxe kitchen or beautifully decorated living room of a staged listing
• Front porch of a dream home, incorporating your “for sale” sign
• Walking tour of a trendy downtown area—choose a spot that hints at your ideal client or neighborhood!

Photoshoot Clothing Ideas

• Modern suit or blazer + jeans combo
• Polished, professional dress 
• Layered neutrals with a pop of brand color—think stylish yet approachable

Photoshoot Props

• Tablet, coffee-to-go, and house keys
• “Sold” yard sign or “welcome home” gift basket
• Branded notebook, home brochure, or business cards

Featured brands: GetBurbed, Monika Bhondy Luxury Real Estate

Photographers & Videographers

Brand Photoshoot Vibe: Artistic & Visionary

As a visual artist like a photographer or videographer, you see beauty through a lens. Your brand is creative, confident, and laid-back—but totally dialed in to your artistic vision. There are lots of ways to show that vibe during your branding photoshoot!

Photoshoot Location Ideas

• Favorite shooting location or studio
• Home workspace with your editing setup & gear
• On set at a shoot with a client or model

Photoshoot Clothing Ideas

• Casual layered neutrals with texture
• Branded tee, jeans, and accessories that showcase your style
• Basically, think of dressing in a slightly elevated version of your on-the-job look

Photoshoot Props

• Camera, lenses, laptop, gear bag
• Accessories like lights, reflectors, a backdrops and posing stool
• Photo album or print portfolio

Featured brands: Jenna Creative, Lisa Kay Creative, Smalltown Storyteller

Mentors & Spiritual Coaches

Brand Photoshoot Vibe: Calm & Soulful

Spiritual coaches and mentors lead from intuition and grounded wisdom. Your brand is peaceful, trustworthy, inviting, and deeply intentional. Here are some ideas for how to incorporate those feelings during your brand photoshoot!

Photoshoot Location Ideas

• Outside in nature (forest, beach, garden, or park)
• Meditation space or yoga studio
• Minimalistic studio or home filled with sunlight, plants, and crystals

Photoshoot Clothing Ideas

• Flowy dresses and layers in earth tones and soft textures
• Barefoot or sandal vibes with meaningful accessories
• Comfortable pieces that are authentic to your style

Photoshoot Props

• Oracle cards, journals, candles, or crystals
• Sound bowls, incense, and essential oils
• Meditation setup with a floormat or cushion

Featured brands: Samantha Brior, Elizabeth Plancon

Branding Photoshoot Ideas for Every Type of Business

Let Your Brand Lead the Way

Your brand should shape every part of your photoshoot—from location to outfits to props. These choices aren’t just aesthetic—they’re strategic. And when they align with who you are as a person AND a business? That’s when the magic happens.

Not sure which vibe fits your brand? Start with my free 5 Steps to Brand Clarity guide and get clear AF before your next shoot. 

Let’s work together to bring that vision to life through bold, aligned brand photography that actually works. Contact This Way to Fabulous to book your brand photoshoot today!