Day Two — Funnels, Frenemies & Forward Thinking; Plus a Serious Life Lesson We Didn’t See Coming
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We kicked off Day 2… kinda losing our minds.
“What was yesterday’s topic again?”
“…Growth hacking?”
Cue the confused laughter and the sunlight hitting just right to be (accurately) described as a ray of light.
Let’s just say—reality show fatigue was setting in fast.
But once the fog lifted? We were actually excited.
The topic—how to translate attention into recurring revenue—wasn’t just some vague concept. It was something we needed. And something I personally love—well, parts of it.
Because here’s the truth:
I love building the structure of a funnel.
Mapping the path, creating the vision, designing the flow? I’m all in.
But the implementation? The analytics? The follow-through?
Let’s just say… I don’t always take my own advice.
Day Two Topic
GROWTH HACKING – How To Translate Attention Into Recurring Revenue
Our judge for the day, Jordan Bell of Agency Bell, broke growth hacking down into five key phases:
- Acquisition
- Activation
- Retention
- Revenue
- Referral
You know, the stuff that sounds straightforward until you have 15 minutes to apply it to your brand, under pressure, while possibly being filmed. 🙃
But honestly? The challenge felt less panicky than Day 1. I had a clearer sense of what might be coming, and I used the morning lesson to prepare. I even joked that I was starting to channel my inner Wes—thinking a few steps ahead instead of reacting in the moment.
And that shift changed everything.
My Branding Wake-Up Call
This day held a mirror up to something I’ve known for a while:
You can’t just attract attention. You have to be ready for what comes next.
As a brand strategist, I spend so much time helping other entrepreneurs build magnetic brands that pull people in.
But this day reminded me—a magnetic brand doesn’t just attract. It guides. It moves. It converts.
And if your backend systems can’t keep up with your front-end sparkle?
That’s not a brand, it’s a bottleneck.
(Yeah, I said it.)
Pink Pantz Queen – Enter Stage Left
Now let’s talk fashion legacy.
This was the day the hot pink jeans made their debut—and I was later officially dubbed the PPQ: Pink Pantz Queen. I live my brand daily, what can I say?
We felt like we did really good on this topic so Jess decided to practice our “OMG they called our name!” reaction just in case.
Alas… Jenn and Bonnie won again.
It’s fine. I’m fine. Everything’s fine.
(But seriously, they’re powerhouses and we low-key love them. Even if they keep beating us.)
A Real-Life Lesson Moment That Stuck More Than Anything
Each day we welcome the judges with a standing ovation, with pure joy and gratitude for everything they are pouring into us. On Day 1, one of the judges—Amber from The Organizer Chicks (not to mention Season 5 WINNER) had an unlucky, yet oh so graceful stumble upon the judge's entrance. On Day 2, she proudly walked onstage and addressed her fall.
Instead of brushing it off, or pretending it never happened (like ya'll know I would have done) she brought it full circle.
She shook my core as she said:
“Getting back up is what matters.”
It hit.
Hard.
Because that’s branding. That’s business. That’s life.
It’s not about never falling.
It’s about what you do next.
And how you use that moment to tell a better story.
Brand Clarity Takeaway:
Day 2 reminded me that you can’t build a sustainable brand on surface-level strategy.
It has to hold up under pressure. It has to move with you.
It has to reflect who you are—even when the timeline’s tight and the camera’s rolling.
And when your foundation is clear, confident, and aligned?
You don’t need to fake it. You just show up. Pink pants and all.
Coming up next:
We’re diving into venture capital next for Day 3—and trust me, it gets real.
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👉 [Catch up on Day 1 here]
