Welcome to BloxFam Breakthroughs—the unfiltered behind-the-scenes series where I sit down with fellow entrepreneurs from The Blox and talk about the mindset shifts, brand clarity, and (sometimes awkward) camera moments that changed everything.

Some people just glow—and Jyoti Lohman is one of them.

In this episode of BloxFam Breakthroughs, I sat down with my radiant Season 17 castmate and founder of The Beauty Way, a clean body care brand that’s just as intentional as it is luxurious. We went deep into her journey of entrepreneurship, motherhood, mindset shifts, and how The Blox helped her realign and relaunch her brand with bold clarity.

Jyoti’s story is the kind of real that reminds you why you started your business in the first place. She talks candidly about restarting after setbacks, why niching hard actually creates freedom, and how she’s finding momentum again post-Blox while also wrangling tiny humans at home. (Moms who build brands? Actual superheroes.)

What You’ll Hear in This Episode:

• How Jyoti rebuilt her business after motherhood and major life pivots
• Why radical niching helps you stop marketing to everyone and no one
• How repetition and self-talk helped her own her brand identity
• The unspoken magic of The Blox community and the network ripple effect
• Why public speaking still makes her sweat—and how she’s working through it
• Her favorite productivity trick and the one show she definitely watches with tea in hand

This one is honest, energizing, and packed with reminders that building a brand isn’t just about sales—it’s about self-discovery, connection, and trusting the long game.

✨ Try The Beauty Way (with love from Jyoti): thebeautyway.co

📱 Follow Jyoti: @thebeautyway.co

Want to watch more breakthroughs? 👉 See the full list of episodes here.

Want to chat about your BloxFam Breakthrough? Apply Here!