Meet Jessi Cabanin - founder, creator, educator—obsessed with taking action and helping others see things differently. She doesn’t just talk about change—she lives it. She’s built her reputation on making things happen, and she’s here to help you do the same.
Do you build your business around your personal life? Or do you build your personal life, around your business? On today's episode, I've got 9 ways for you to battle the ugly headed…Boss Babe Burnout. You may be in it right now…and it may seem impossible to get out of, but with these tips, you can do it. I believe in you!
Sometimes all we need is a little perspective, or even a little reminder to put ourselves first. If you haven't experience burnout yet, I guarantee you will feel it at some point in your life, so today's conversation is the perfect way to plan for it.
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Burnout doesn’t usually show up all at once.
It creeps in quietly — through exhaustion you normalize, resentment you ignore, and a calendar that keeps filling up even though your energy is drained. For many women in business, burnout isn’t caused by laziness or lack of ambition. It’s caused by doing too much without enough clarity, boundaries, or support.
If you’ve been feeling stuck in survival mode, constantly pushing but rarely enjoying what you’ve built, this one’s for you.
Here are nine grounded, sustainable ways to kick burnout to the curb — without blowing up your business or yourself in the process.
Let’s get this out of the way:
Being exhausted does not mean you’re successful.
Burnout isn’t proof of commitment — it’s a signal that something is misaligned. When we glorify overworking, we miss the opportunity to build businesses that actually support our lives instead of consuming them.
Awareness is the first step. If you’re tired, overwhelmed, or resentful — listen.
Burnout often comes from drifting too far away from your original intention.
Ask yourself:
Clarity doesn’t just help with marketing — it helps with decision-making, boundaries, and energy management.
If productivity only means “doing more,” burnout is inevitable.
Instead, redefine productivity as:
More hours ≠ better results.
Clear priorities do.
Boundaries aren’t about being rigid — they’re about being honest.
That might look like:
Burnout thrives in businesses with blurry boundaries. Clarity protects both you and the people you work with.
Many women burn out because they believe they should be able to handle it all.
But sustainable growth requires support — whether that’s:
Support doesn’t mean failure.
It means maturity.
You are not required to run your business the same way forever.
What worked two years ago might not work now — and that’s okay. Burnout often appears when we cling to outdated systems, offers, or identities out of fear of change.
Growth requires adjustment.
And adjustment requires permission.
Rest isn’t something you earn after burnout — it’s something that prevents it.
White space allows you to:
If every minute is accounted for, there’s no room to breathe — or grow.
This one’s big.
You are not:
When your identity is tied solely to performance, burnout becomes personal instead of practical. Sustainable businesses are built by humans who know their value exists before they prove it.
The goal isn’t to push harder — it’s to build something that lasts.
That means:
Burnout isn’t a failure.
It’s feedback.
You don’t need to burn everything down to feel better.
Most of the time, burnout is a sign that something needs to be clarified, simplified, or supported — not abandoned. When you give yourself permission to slow down strategically, you create space for a business that feels sustainable, fulfilling, and aligned.
You deserve to build something that works with you — not against you.
No one is you, and THAT is your superpower. Let's makeover your marketing strategy and grow your business, together.
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