Your Brand Glow-Up Starts Here.
Stop Guessing, Start Growing.
Season 2 of The Redefining Fabulous Podcast IS HERE! Apply here to be a guest!
this way to fabulous, inc
It’s how you strut your stuff
it’s how you tell your story
it's how you show up unapologetically in the world
that ish is powerful AF.
When your brand aligns with your values and connects with the right clients -
HERE'S HOW the MAGIC happens
for impact-driven service providers in the Chicagoland area and worldwide
We don’t just drop the mic and bounce. We’re your branding ride-or-die, here to cheer you on, answer your questions, and make sure that our rock-solid foundation turns into next-level, measurable success.
4
ongoing
SUPPORT
We work with you to build a Brand Compass—a personalized guide to keep your messaging, visuals, and decisions aligned with your values and goals so that you attract your dream clients over and over again.
1
Brand Design & Strategy
Your brand deserves to feel as iconic as it looks. We design scroll-stopping, client-magnet visuals that attract your audience and turn them into loyal, raving fans.
2
website Design & development
We’ll bring your brand’s story to life with jaw-dropping visuals that ooze main character energy and hit your audience right in the feels, inspiring them to take action.
3
Photography
& Videography
We're going beyond logos, color palettes, font choices, and picking the perfect social media handle. We're going to build you an empire that aligns with your values, discover the deeper meaning of your brand’s “why,” and make a lasting impact on your audience.
It’s about feeling on top of the world, making a difference, and redefining success on your own terms.
With a foundation in graphic design and a seven-figure wedding empire in my rearview mirror, my path has been anything but ordinary. My approach is deeply rooted in collaboration, education, and authenticity, making sure every client feels empowered, supported, and seen.
I help bold entrepreneurs like you ditch the confusion, own your magic, and build a brand that screams hell yes to the right clients. No more playing small, second-guessing, or getting lost in the noise—it’s time to step into the brand that was meant for you and make an impression that lasts.
"Fabulous" is more than a word; it's a mindset.
I don't want to know your "why". I want to uncover why your why is your why.
I'm Jessi
My mission is simple:
redefine what it means to
build a brand.
Hey Girl, Hey!
Kristen
// The Evolving Mama
helps you get comfortable and silly to bring out the most naturally captured moments. She has a great energy! I literally tried narrowing down my "favorite" pictures from my branding photoshoot and landed about 150, lol. I can't recommend her enough...so much passion, fun and good vibe energy that I want in my life and reflected in my photos!
"Wow! Jessi BRINGS it! She is so empowering,
Carina
// Shelter inc.
and is just oh so fabulous (no pun intended). I love love love Jessi and This Way To Fabulous. Personally, I find her magnetic attitude is contagious and she will instantly become your friend. I highly recommend Jessi!
"Jessi is a Visionary. A true thought partner,
Michelle
// handled by hamlin events
I cannot even explain how above and beyond Jessi went for my branding photoshoot. She brought her A game and made me feel so comfortable. I am so happy and proud of how the vision came to life with Jessi. If you questioning it just STOP and hire her now.
"You need to book them ASAP!
Veronica
// powherhouse fitness studio
Jessi makes you level up! From your brand, business, and ideas Jessi brings out your A game. She is creative, hard working, and really understands her clients. Our photo shoots are well thought out, planned and executed better then I could ever imagine!
"She is a business owners secret weapon, I couldn’t imagine not having her on our team.
What Does Fabulous Look Like for Your Brand?
If your brand isn’t serving the fierce, fabulous vision you’ve got in your head, then it’s time for a glow-up. We help you slay the connection between a strong brand and unstoppable growth. This Way to Fabulous helps you rediscover your purpose, refine your vibe, and create a brand that speaks directly to the hearts of the people who matter most.
Find clarity, creativity, and unstoppable momentum.
Fabulous isn’t just a vibe; it’s a full-on transformation. It’s that moment when your brand clicks, your dream clients can’t get enough, and you’re finally in your zone of genius. It’s about redefining success on your own terms and leveling up in ways you didn’t even know were possible. Fabulous is your new normal, and we’re here to make it happen.
trusted by and growing with:
Weekly inspiration, monthly community meetups, built-in accountability.
A distraction-free, sans social media space to find inspiration & accountability.
A free collaborative community of action-focused entrepreneurs ready to find alignment, make connections, scale with intention, and take their brands to the next level.
